GOLDSMITHS VISUAL IDENTITY

Seductive Modern Style

Agency: The Partners
My role: Designer

Challenge

Reposition and rebrand the UK high street jeweller.

Solution

Working with The Partners new strategic positioning of ‘Seductive Modern Style’, our design team developed a new logo, colour scheme, and typographic and imagery styles.

This look and feel was delivered across many applications including packaging, instore signage, guidelines, literature and advertising.

My role increased to lead designer over time, leading the guidelines and Christmas brochure.