SYNERGY HEALTH VISUAL IDENTITY

Updated version of main guidelines & 'Brand Aid' mini-guidelines

Brand aid

Agency: The Workroom
My role: Senior Designer

Challenge

Rebrand Synergy Health, whose expert services; such as surgical sterilisation, lab services and hospital linen management; support the global healthcare sector.

Solution

The Workroom developed a new brand positioning of Protecting Lives, articulated in a strapline as ‘Our work protects your world’.

I was part of the creative team to bring this to life visually. I helped develop the ‘cleanest place on earth’ look for the brand, first seen in the corporate brochure (where I retouched the first hero imagery, setting the photographic look).

I created many materials for the guidelines including a literature hierarchy plan, and full set of digital templates. Later I helped design a Vision and Values package to support employee engagement, along with a full guidelines update and a topline mini-guidelines called ‘Brand Aid’.